Shares of GoPro (GPRO) were being attaining by four.66% to $9.ten on potent buying and selling volume Tuesday afternoon, immediately after the motion digital camera maker introduced its very first digital camera trade-up application.
The purpose of the application is to incentivize “end users in the United States to practical experience the new, cloud-related GoPro and unlock breakthrough software program upgrades slated for 2017,” GoPro claimed.
As portion of the application, beginning now for a limited time, existing GoPro owners can get $a hundred off a new Hero5 Black, or $fifty off a Hero5 Session when buying and selling in a earlier generation Hero digital camera.
“Our Trade-Up Program lets us to introduce existing customers to the modern day GoPro practical experience and put together our local community for the new software program enhancements forward,” GoPro COO CJ Prober claimed.
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