On Tuesday, Mercedes-Benz unveiled its new Strategy A
sedan at the 2017 Shanghai motor clearly show.
The Strategy A is the hottest exercising in Mercedes design and style boss
Gorden Wagener’s “Sensual Purity” design and style language.
“Our Strategy A Sedan demonstrates that the time of creases is
about,” Daimler AG main design and style officer Gorden Wagener mentioned in a
“With its perfect proportions and a sensual cure of
surfaces with lowered strains, it is the upcoming milestone of ‘Sensual
Purity’ and has the probable to introduce a new design and style
Up front, the Strategy A, with it’s distinguished grille get the job done
and angular headlights, bears a putting resemblance to the superior
efficiency AMG division’s GT Strategy which was unveiled before
this yr in Geneva.
At the identical time, its total design and style is punctuated by massive
aspect mirrors, 20-inch wheels, and a fairly slim greenhouse.
Due to the fact the Strategy A is a mere design and style review as this issue,
Mercedes has not introduced any detailed technological specs.
Much more importantly, the new thought provides Mercedes-Benz buyers a
glimpse at what the future retains for the most inexpensive types
in the firm’s lineup — the A Class, B Class, CLA, and
In the US, the CLA and GLA have opened the possibility of
Mercedes ownership to a considerably broader demographic of buyers. At
the identical time, the types have performed a critical position in swaying
young entry-amount luxury buyers to the 3-pointed star and
absent from rivals.
“Their achievements demonstrates that our buyers are certainly delighted
with the present technology of Mercedes-Benz compact cars and trucks,”
Daimler AG gross sales and internet marketing head Britta Seeger mentioned in a
statement. “We are for that reason exceptionally confident that the planned
enlargement will lead to a continuation of this achievements
Even however CLA and GLA gross sales in the US are down forty one.7% and 13.6%
respectively by the initial quarter of 2017, Mercedes-Benz
gross sales in sector is up four.five%.