Brocker.Org: The American Clothing Brand Would not Disappear Soon after All US Outlets Shut – Adweek

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American Clothing merchants are closing, but the brand name is just not dying. American Clothing

American Clothing, the beleaguered retailer with a historical past of risqué advertising and marketing, will close all 110 of its U.S. merchants, but its brand name identify will reside on.

On Jan. 10, Montreal-based mostly Gildan Activewear obtained American Clothing for $88 million, a deal that involves American Apparel’s intellectual house rights and manufacturing equipment. Each Amazon and For good 21 bid for American Clothing as very well, in accordance to Reuters.

Gildan ideas to include the American Clothing brand name to its portfolio, which involves Gold Toe socks and Silks hosiery. Gildan also has licensing agreements with New Harmony, Under Armour and Mossy Oak.

“We see solid possible to expand American Clothing revenue by leveraging our intensive printwear distribution networks in North The usa and internationally to push additional market share penetration in the style fundamentals segment of these marketplaces,” mentioned Glenn Chamandy, president and CEO of Gildan, in a assertion.

American Clothing founder Dov Charney was fired from the firm as CEO in 2014 immediately after several worker lawsuits for sexual harassment and a nude photo scandal involving an worker. Under Charney, the brand name also faced criticism for its racy advertising and marketing. In the publish-Charney era, American Clothing refocused, launching a new marketing and advertising initiative last yr that involved extra sizing selections with a renewed emphasis on its ecommerce and cellular attempts.

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