The British ultra-luxury automaker Bentley unveiled an electric principle motor vehicle. But will any one want it?
Tesla has verified that persons will pay above $100,000 for an electric motor vehicle. But what about $300,000? Or $four hundred,000?
Which is what Bentley aims to uncover out with a new principle unveiled this week at the Geneva Motor Present. The Bentley EXP 12 Velocity 6e is Bentley’s 1st consider on an electric motor vehicle.
The car’s complete reason is to get started discussions with Bentley buyers about wether they could possibly ever be interested in an electric Bentley, mentioned Christophe Georges, Bentley’s director of product and marketing.
The principle motor vehicle will journey to motor vehicle shows like this 1 and to gatherings like the Pebble Beach Concours d’Elegance, where extraordinarily rich motor vehicle prospective buyers assemble. Bentley can then speak to them about what they could possibly want in an all-electric Bentley.
The motor vehicle has a exclusive white paint, known as pearlescent English white, created just for this motor vehicle and an inside swathed in red-wine coloured leather. There are copper-coloured metal details through the motor vehicle inside and out. Even the grill has copper in it.
Bentley presently ideas to add plug-in hybrid autos to its line-up, starting off with a plug-in Bentayga SUV upcoming calendar year. Of system, plug-in hybrid house owners don’t have to worry about driving array ahead of they recharge because they can just fill up the gasoline tank.
Pure electric vehicles can not go as significantly and consider a while to recharge. A motor vehicle like the EXP 12 should have plenty of array to drive from Milan to Monaco, a length of about a hundred ninety miles, in accordance to Bentley.
Electric powered motors can absolutely present the type of powerful efficiency persons want from a Bentley, Georges mentioned. The challenge will be to make sure buyers can get the entire potential of the car’s efficiency while retaining the type of driving array they assume.
Designers and engineers are seeking for ways to make the vehicles lighter without giving up all the genuine wooden, leather and metal that famously fill Bentley’s opulent passenger cabins. These types of products are heavy. Plastics could possibly be lighter but persons don’t invest in Bentleys to fiddle with plastic knobs.
“We will not compromise on luxury,” Christophe mentioned. “That is some thing we will never do.”
CNNMoney (New York) Initial posted March eight, 2017: one:fifteen PM ET