Brocker.Org: $thirteen BILLION FUND: The hedge fund market has a PR dilemma

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Philip
Brown/Reuters

The hedge fund market would be far more likable if only better
PR teams managed their outreach, states an exec at one of the
industry’s top funds.

“Hedge funds need to employ the service of the similar PR company that personal
fairness firms did because personal fairness has completely nailed it
on the PR viewpoint,”
Andrew Rabinowitz, president of
$thirteen billion Marathon Asset Management, stated on a panel
at the Complete Return Symposium in New York on March sixteen.

He also stated that hedge funders’ philanthropy goes underreported
by the press.

“I started an endowment and we donate to children’s hospitals,”
Rabinowitz stated. “3 weeks back … we won a
presidential citation for a person of the packages we did for the
children’s clinic. You know how significantly press included that?
Zero.”

Monetary media does from time to time
include charity gatherings
. The hedge fund market employs lots
of PR people today, primarily at external agencies, whose press releases
about stated charity events fill up reporters’
inboxes. 

Now, if I left Marathon or acquired fired from Marathon,
you know how many people today would include that?” Rabinowitz asked the
crowd. “Probably far more than zero.”

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