Technology
Adobe, MCIT and HUMAIN Expand Partnership to Provide $4 Billion in Free AI Creative Tools to 27 Million Saudis
Adobe, Saudi Arabia's MCIT, and HUMAIN announced a $4 billion partnership at LEAP 2026 giving 27 million citizens free access to Firefly Standard and Express Premium for 12 months. The deal includes a co-developed AI image model tuned to Saudi culture and Arabic prompts, plus national upskilling through Adobe Digital Academy.