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2 results for “cloaking”

Perplexity Blocks Time's AI-Only Markdown Ads as Deceptive
Technology 21 Aug 2026

Perplexity Blocks Time's AI-Only Markdown Ads as Deceptive

Perplexity blocked Time's markdown ads served only to AI crawlers, calling the practice deceptive and warning publishers risk a trust-score downgrade. The clash tests whether agent-facing ad inventory is a legitimate revenue channel or cloaking by another name.

Time Magazine Serves AI-Only Markdown Pages With Embedded Ads to Crawlers
Technology 07 Aug 2026

Time Magazine Serves AI-Only Markdown Pages With Embedded Ads to Crawlers

Time Magazine has begun serving a distinct, stripped-down version of its webpages to AI crawlers such as ClaudeBot, PerplexityBot, and OpenAI's. The emergence of AI-only content layers signals a structural shift in the economics of web.

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